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Research papers

Transforming American Express

This presentation examines the role of qualitative research in the transformation of American Express' US Small Business Services division, an issuer of credit cards, into OPEN: The Small Business Network from American Express, a network of financial...

Catalogue: Congress 2005: Making A Difference
Authors: Jeremy Diamond, Amy Markus
Company: American Express Company
September 21, 2005
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Citation

Diamond and Markus (2005a, September 21). Transforming American Express. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/transforming-american-express


Research papers

Building democracy in the UK

This presentation considers the need for a new kind of participative democracy in the United Kingdom and outlines how the UK government is using deliberative and collaborative approaches to build stronger engagement with citizens.This is illustrated...

Catalogue: Congress 2005: Making A Difference
Authors: Viki Cooke, Lucinda Devine
September 21, 2005
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Citation

Cooke and Devine (2005a, September 21). Building democracy in the UK. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/building-democracy-in-the-uk


Research papers

Convincing people

People are inundated with polls, findings and figures. This is blunting their perceptions of the value of research, just as the business world has become sold on 'getting closer to your customer'.Not your problem? Think again. It's a time-bomb. We...

Catalogue: Congress 2005: Making A Difference
Author: Neil Swan
Company: Ipsos MRBI
September 21, 2005
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Citation

Swan, N. (2005a, September 21). Convincing people. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/convincing-people


Research papers

True loyalty

Both product and customer care impact company customer relationships. Management needs information on their performance and relationship with future business growth. A wide variety of opinions and scientific research exists on best indicators. After...

Catalogue: Congress 2005: Making A Difference
Authors: Maarten Schellekens, Ton Otker, Reinier Heutink, Harm van Leeuwen
September 21, 2005
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Citation

Schellekens, Otker, Heutink and van Leeuwen (2005a, September 21). True loyalty. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/true-loyalty


Research papers

Predicting the unpredictable

Tipping points, viral marketing, the butterfly effect - Marketers today want to understand and take advantage of these 'emergent' phenomena. Outside of marketing research, innovative social and computer scientists have developed a new approach to...

Catalogue: Congress 2005: Making A Difference
Authors: Roger A. Parker, David G. Bakken
Company: Harris Interactive (Europe)
September 21, 2005
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Citation

Parker and Bakken (2005a, September 21). Predicting the unpredictable. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/predicting-the-unpredictable


Research papers

Pushing the boundaries of the 'research debrief'

Quantitative market research typically ends with a summary of strategic options. However, in most cases the client is left with poor or no quantification of specific recommended actions; making it difficult to prioritize initiatives and set...

Catalogue: Congress 2005: Making A Difference
Authors: Nila Sanyal, Robin Cleland, Vittorio Raimondi
September 21, 2005
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Citation

Sanyal, Cleland and Raimondi (2005a, September 21). Pushing the boundaries of the 'research debrief'. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/pushing-the-boundaries-of-the-research-debrief-


Research papers

Thriving on trust

Consumers are the foundation of the market research industry. The intrinsic value of market research derives from honest and articulate responses from its participants - consumers.This presentation examines the respondent inertia phenomenon that is...

Catalogue: Congress 2005: Making A Difference
Author: Roseanne Luth
Company: Luth Research
September 21, 2005
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Citation

Luth, R. (2005a, September 21). Thriving on trust. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/thriving-on-trust